Content Coach: Make Your Own Content Without Losing Your Mind
(or Your Whole Week)
1:1 phone photography and video training for small business owners in Dunedin, Otago and Southland
You know you should be posting. You know good photos and video sell. And yet here you are, staring at your phone thinking “what the hell do I even post?” Then posting nothing. Again.
I get it. You’re running a business. You don’t have a marketing team, a fancy camera, or three spare hours a day to dance on Reels. (Good. Neither do I.)
You don’t need any of that. You need the phone already in your pocket, a handful of skills nobody’s bothered to show you properly, and someone to stop you overthinking it.
That’s me. I’m Kerry. I’ve been a photographer for over ten years, I’ve run social media for six other businesses, and I taught myself every bit of this the hard, expensive way so you don’t have to. In one 1:1 session, I’ll show you how to make content that looks good, sounds like you, and gets the right people booking you. Then you go and do it.
This is for you if…
You’re “not a photo person.” You’d rather eat glass than film yourself talking to camera.
You don’t know what to post. So you post nothing, or the same three things on rotation.
You don’t have time. You want content that takes minutes, not your whole Sunday.
You think your business is boring. It isn’t. You’re just too close to it to see what’s interesting.
You’re paying someone for content you could make yourself, or you can’t afford to pay anyone yet.
You don’t give a shit about going viral. You just want the right people finding you and booking you.
Tradies, makers, cafés, salons, farm businesses, therapists, real estate agents, mortgage advisers, creatives: if you sell something and your people are on their phones, this is for you. Total beginner? Great. Been winging it for years? Also great. We start where you are, not where some Instagram guru reckons you should be.
It’s a 2-hour 1:1 session built around your business, not a generic slideshow. In person across Otago and Southland, or online if you’re further afield. You’ll walk out with skills you can use that same afternoon.
What we cover in the session
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Framing that works. Composition and leading lines, explained like a human, so people look exactly where you want them to.
Light. Where to stand, which window, what time of day, and how to make crap lighting work when you’re stuck with it.
Your phone settings. Your phone is a bloody good camera. We’ll find out what yours can do and how to actually use it.
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Props and styling. Simple stuff you already own that makes your photos look intentional instead of chucked together.
Getting comfortable on camera. I’ve spent years getting nervous, awkward, “sorry I’m not photogenic” people to relax in front of my lens. I’ll show you how to do it for yourself.
Editing that doesn’t take forever. Quick fixes that make your photos and video look polished, without disappearing down a two-hour rabbit hole.
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Instagram, Facebook and Meta Edits, properly. What each one is actually for, how to use them without wanting to throw your phone across the room, and the tips and tricks I use every week. Edits is free, made by Meta, and does most of what you need to make a decent Reel in minutes.
ChatGPT as your content sidekick. I’ll show you how to use AI tools to build a month of content ideas and a plan in about ten minutes, without ending up with captions that sound like a robot wrote them. (Because nobody’s buying from “unlock your potential with our innovative solution.”)
What to actually post. Your business isn’t boring. You’re just too close to it. We’ll pull out the stuff you do without thinking, turn it into a few simple content pillars, and make sure you’re never stuck staring at a blank screen again.
How the algorithm actually works right now. Spoiler: likes barely matter anymore. Saves, shares and people actually watching do. Plus why people now search Instagram like it’s Google, and what that means for your captions.
Don’t build your house on rented land. If Instagram or Facebook vanished tomorrow, could people still find you? We’ll talk about why you need somewhere you own, like a website or at the very least a Google Business Profile, so you’re not one dodgy algorithm update away from disappearing.
A plan you’ll actually stick to. Pulled straight from my business planners and guides: a few goals that matter (not twenty-five), a realistic content rhythm that fits around your business and your life, and a quick look at whether your pricing is actually paying you.
Why learn this from a photographer?
Fair question. Honestly? Because I’ve done all of it.
I’ve built my own business from the ground up, then rebuilt it when life blew it apart. I’ve got a psychology degree, a decade behind the camera, six years teaching this stuff, and I’ve run the socials for six other businesses. I’ve built websites, done my own marketing, made just about every mistake going, and paid good money to learn the lessons.
I’m not here to turn you into an influencer. I’m here to help you get over yourself and get shit done.
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your investment
2 hrs - online or in person
1:1 coaching on what YOU need for YOUR business
Travel included Dunedin-Balclutha-Lawerence (travel outside of this can be arranged at additional cost)
$295
Rather just hand it to someone else?
Fair enough. Not everyone wants to learn it; some people just want it done properly. I do brand photography and video for small businesses across Dunedin, Otago and Southland: website images, social media content, print, the lot.
LET’S CAPTURE THE MAGIC OF YOUR BUSINESS.
Your brand is more than just a logo—it’s the story you tell and the connection you create. Professional brand imagery helps you show up with confidence, consistency, and authenticity. I take the time to understand your business, capturing images that reflect your values, personality, and the heart of what you do. Whether you need fresh content for your website, social media, or marketing materials, I’ll create visuals that not only look amazing but also speak directly to your ideal audience. Let’s bring your brand to life with imagery that truly represents you!